SANA steht für natürliche und artgerechte Hundenahrung sowie hochwertige Hundesnacks aus marktfrischen Zutaten in Lebensmittelqualität. Wir verarbeiten frisches Fleisch und Fisch, nährstoffreiche Innereien, ausgewähltes Obst und Gemüse sowie hochwertige Öle und natürliche Mineralstoffe – transparent deklariert und konsequent ohne unnötige Zusätze.
Darüber hinaus bieten wir als innovative Ergänzung nachhaltige Alternativen auf Basis von Gemüse und Insektenlarven an. Diese Produkte kommen vollständig ohne klassisches Fleisch aus, überzeugen durch hohe Akzeptanz beim Hund und ermöglichen eine ressourcenschonende Sortimentsgestaltung mit Zukunft.
Our Fresh Menus in jars as well as our gently air-dried dry BARF stand for natural recipes, premium raw ingredients and a clear positioning in the premium segment. Free from artificial additives and highly digestible, they offer specialist retailers a strong product range with a compelling sales argument.
From natural chews to high-quality training treats and functional dental care products – our snack range covers various needs and offers attractive impulse purchase potential while maintaining high product quality.
Veggie and insect-based products offer an innovative addition for specialist retailers and appeal to a steadily growing target group of sustainability-oriented dog owners. Resource-efficient protein sources meet premium quality and a contemporary market positioning.
SANA Products at a Glance
Real voices from specialty retail – straight from the field.
Since we introduced SANA, we have seen steadily increasing demand. The clear recipes and transparent declaration are especially convincing for our customers during consultations. The repurchase rate is high and the feedback consistently positive.
SANA fits perfectly into our high-quality specialist retail range. The products offer clear differentiation from traditional brands and specifically appeal to nutrition-conscious dog owners. Consultation and storytelling work very well at the point of sale.
The products are visually appealing and convey quality. Customers reach for them specifically, especially when looking for well-tolerated alternatives. Sales are stable and easy to forecast.
Especially for sensitive dogs or nutrition-conscious customers, SANA allows us to clearly stand out. The natural recipes and high-quality processing make consultations easier and build trust.
SANA is a meaningful addition to our existing premium range. The products offer good margins and appeal to a quality-oriented target group. The consistently high product quality is particularly positive.
We see clear future potential in SANA. Sustainability, high-quality raw materials and a coherent brand image perfectly meet the expectations of our customers. This builds trust and ensures long-term customer loyalty.
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